SWOT analysis
The most important outcomes of the SWOT analysis are: |
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Strengths
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Weaknesses
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Opportunities
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Threats
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Summary | Conclusion
The conclusions to be drawn from the SWOT analysis for our business are as follows:
Based on our strengths
- Continue to develop and roll out the twin business model in all European clusters (see also ‘Weaknesses’).
- As European market leader, present the group emphatically as an unified ERIKS organisation (one corporate identity), (see also ‘Opportunities’).
- Continue to invest, via educational programmes and contacts with educational institutes, in commercial and, especially, technical effectiveness (see also ‘Weaknesses’ and ‘Threats’).
- Use our financial power to expand our presence in the clusters.
Based on our weaknesses
- Extension of core activities in the ERIKS Germany, ERIKS UK and ERIKS Central Europe clusters, and investment in education and product management.
- Rapid integration of the ICT systems among the various companies of a cluster.
- To enable optimum support for international customers, by ensuring uniform configuration of the product database at ERIKS group level.
Based on our opportunities and threats
- Concentrate on growth (organic and through acquisitions) in the existing clusters.
- Invest in new, upcoming industrial segments.
- Develop and supply knowledge and services that make a positive contribution to the business operations of customers.
- Continue to invest in employee education and in infrastructure.
- Expand private label products.
Summary | Conclusion