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SWOT analysis

The most important outcomes of the SWOT analysis are:
Strengths

  • Tried and tested twin business model in the ERIKS Netherlands and ERIKS Belgium clusters, which is being generally applied in the entire ERIKS group.
  • Large customer base and presence in important industrial markets.
  • Good market coverage in Western Europe.
  • Professionally organised European Account Management.
  • Broad and deep range of products and services.
  • Know-how-driven technical and logistical service provision, through which real added value can be offered to customers.
  • Entrepreneurship and well educated technical and commercial employees (innovative strength).
  • Offering volume and market share to manufacturers.
  • Modern infrastructure (accommodation and ICT).
  • Financially healthy company.


Weaknesses

  • The ERIKS Germany, ERIKS UK and ERIKS Central Europe clusters are not active in all core activities.
  • Although important steps forward are being made, the twin business model has not yet been fully developed in the aforesaid clusters.
  • Individual clusters are not occupying one of the top 3 positions in all product groups.
  • The six know-how domains are not universally at the required level.
  • Not all the companies in the clusters are utilising an identical ICT platform.
  • The infrastructure (accommodation and ICT) is still not at the desired level at all locations.
Opportunities

  • Fragmented markets that offer opportunities for organic growth and growth through acquisitions.
  • Big opportunities for growth (expansion of the product range and industrial market segments) in the ERIKS Germany, ERIKS UK and ERIKS Central Europe clusters (implementation of the twin business model).
  • Customers who concentrate on their core business require their suppliers to make an intensive contribution to maintenance and product development.
  • Offering a uniform range of products and services to international customers.
  • Approach the market as an unified ERIKS group.
Threats

  • Market contraction due to:
    • Departure of the manufacturing industry
    • A lack of innovative strength in the Western countries and insufficient development of new, high-quality industries.
  • Shortage of commercially/technically skilled staff.
  • High prices for potential acquisitions.
 Summary | Conclusion


The conclusions to be drawn from the SWOT analysis for our business are as follows:

Based on our strengths
  • Continue to develop and roll out the twin business model in all European clusters (see also ‘Weaknesses’).
  • As European market leader, present the group emphatically as an unified ERIKS organisation (one corporate identity), (see also ‘Opportunities’).
  • Continue to invest, via educational programmes and contacts with educational institutes, in commercial and, especially, technical effectiveness (see also ‘Weaknesses’ and ‘Threats’).
  • Use our financial power to expand our presence in the clusters.
Based on our weaknesses
  • Extension of core activities in the ERIKS Germany, ERIKS UK and ERIKS Central Europe clusters, and investment in education and product management.
  • Rapid integration of the ICT systems among the various companies of a cluster.
  • To enable optimum support for international customers, by ensuring uniform configuration of the product database at ERIKS group level.
Based on our opportunities and threats
  • Concentrate on growth (organic and through acquisitions) in the existing clusters.
  • Invest in new, upcoming industrial segments.
  • Develop and supply knowledge and services that make a positive contribution to the business operations of customers.
  • Continue to invest in employee education and in infrastructure.
  • Expand private label products.
Summary | Conclusion

This is a printed version of ERIKS group nv of ERIKS group nv.
© ERIKS group nv, 2008.